Emilia Romagna’s UNESCO-city of Modena is getting ready to host the fourth edition of “Motor Valley Fest” from 26 to 29 May – a four-day motor extravaganza displaying the most beautiful cars of the past, present and future from the “Motor Valley” region.
A passion for racing and motors runs through the veins of Emilia-Romagna. After a hybrid version last year, the organizers are bringing the festival back live, so visitors and motor fans from all over the world can learn first-hand about Motor Valley’s celebrated brands, including Ferrari, Maserati and Lamborghini.
The 2022 edition of the Motor Valley Fest will promote the ‘Made in Italy’ brand and have an exciting events program that has racing demonstrations, track tests (both classic and motorsports) and supercar and hypercar displays. Visitors will also have the chance to test drive some of Emilia Romagna’s most iconic cars.
This year’s festival will be in collaboration with Autopromotec, the international biennial exhibition of automotive equipment and aftermarket products – a reference for the automotive aftermarket and renowned for its quality tires, equipment, spare parts and car service.
With this partnership, Motor Valley Fest aims at creating an immediate link between two important supply chains, involving many enthusiasts and professionals from everywhere the planet within the land of motors.
Emilia Romagna has been long regarded as the ‘Motor Valley’ due to its important contribution to Italy’s motor industry. Home to celebrated names like Ferrari, Maserati, Lamborghini, Pagani, Dallara and Ducati, there’s no other place within the world with such an upscale motor heritage.
Emilia Romagna’s Motor Valley stretches out along the thousand-year-old Roman road that gives its name to the entire region, the Via Emilia, covering 165 miles from Piacenza (west) to Rimini (east), on the Adriatic coast.
Motor Valley is home to many companies of excellence that are involved in research, technological development and, for a few time, tourism. This is demonstrated by the 13 specialized museums and 18 private collections that are open to visitors, including the Ferrari Museum.
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